THE ROBSON GREEN AFFECT IS CLEAR TO SEE FOLLOWING THE THIRD SERIES
The third series of Robson Green’s popular Tales from Northumberland show has helped to further raise the county’s profile – with millions of viewers tuning in each week and online searches increasing.
The latest eight-part instalment of the star’s journeys around The Secret Kingdom came to an end on Monday, April 18, having seen him lead the Rothbury Highland Pipe Band, play Shrovetide football in Alnwick and sail aboard a tall ship off the coast of Blyth, among other adventures.
And the Robson Green affect has been clear to see. The ITV programme regularly attracted more than three million viewers and Northumberland Tourism says hits on its Visit Northumberland website have risen over the last two months – compared to the same time last year when the show wasn’t on.
Jude Leitch, Northumberland Tourism director, said: “The show and the response has been brilliant, it really does raise the county’s profile. We had an increase of 16 per cent in the number of people coming to our website on the same time last year, which is fantastic.
“Anecdotally, people are saying they have received bookings as a result of the third series and we noticed that, for example, when Robson was walking up the coast in the final episode of the series, there were a lot of searches for Bamburgh beach – and a lot were while the show was being aired.
“The third series was a bit more personal. Rather than focussing on some of the major attractions, it looked at what it means to live in Northumberland and what adventures you can have, so I think it will appeal to a different audience.”
It’s not the first time that the show has helped the county’s profile, with the previous two series having a positive knock-on affect for the tourism industry. As for the future – Robson may return for a fourth series, but maybe not straight away.
Shiver TV is behind the series and the company’s prdoucer and director, Stuart Ramsay, said: “Tales may well return at some point in the future. For now, following its success, we are working on a new series for ITV with Robson, about the British coastline which viewers of Tales will love.”
Pendant le tournage de More Tales from Northumberland à Alnwick l'an dernier, l'acteur a annoncé qu'il était heureux d'ajouter un troisième chapitre à sa série à succès et que lui et son équipage continuent à découvrir découvrent d'autres merveilles cachées du Secret Kingdom.
A popular prime-time television series, which showcases the beauty and diversity of the county and is watched by millions of viewers, returns to our screens later this month.
Made by ITV-owned production company Shiver, the third instalment of Robson Green’s Tales from Northumberland will be aired on ITV, with the first episode scheduled for Monday, February 29.
The award-winning ITV programme captures the Hexham-born star as he immerses himself in the cultures and traditions of The Secret Kingdom.
The theme of the third series is journeys and Robson, 51, will take on eight various ones across the region, including The Pennine Way and St Oswald’s Way.
As part of filming for the latest instalment, Robson went fell running in the Cheviots, sailed a tall ship at Blyth, tried his hand at engraving at Thomas Bewick’s birthplace in Cherryburn and helped lead the Rothbury Highland Pipe Band, among other things.
He also experienced the thrills and spills of Alnwick’s ancient Shrovetide football match during a staged re-creation of the brutal contest in the Pastures.
Robson told the Gazette that he is delighted to be presenting another chapter of Tales from Northumberland.
Speaking during the Shrovetide filming, he said: “It’s always great to do a third series of anything and with this, we are just discovering more hidden gems in Northumberland.
“But really this new series is about journeys, whether it be a journey on land or in the air; we have a journey called All At Sea which discovers our seafaring heritage.
“The series is just more of a great celebration of an area that is beautiful, idyllic and still one of the last, great, isolated, remote wildernesses that is on the planet and a place that I am still very proud to call home.”
Series producer Stuart Ramsay said: “We are delighted to be bringing more Tales from Northumberland to people’s screens.
“Filming went very well, we found some great stories and fascinating characters and our team always received a warm Northumbrian welcome.”
“The weather has been pretty good, though we did get battered by the rain last week while filming up in the Cheviots. Luckily Robson was able to take shelter for the night in a mountain refuge hut.”
Programme has major impact
The first two series had a major impact on boosting tourism to the county.
For example, Warkworth Castle saw a 71 per cent increase in visitors on the weekend after it featured in the second series – aired last year – compared to the previous weekend. The second series regularly pulled in more than three million viewers.
Research after the first series, launched in 2013, showed that 85 per cent of people surveyed had been encouraged to find out more about Northumberland and experience it.
Director of Northumberland Tourism Jude Leitch said: “We are delighted that the show is on at this time, because, after the recent floods, there is a perception from people outside of the north that we aren’t open for business, but we are, and this will show that there are some wonderful things to see.”